Your operation runs on zero structured data. Cortex turns the conversations already happening into complete situational awareness — through WhatsApp.
The operator doesn’t know which technician is closest. The dispatcher doesn’t know what parts are on the truck. The parts manager doesn’t know what failed last time. The information exists — in someone’s head, in a WhatsApp thread from weeks ago, in a photo that was never labeled. Decisions get made with partial information. Guesswork fills the gaps.
Which technician should handle this job? Skills, location, availability, fatigue, schedule, customer history, machine history. No one holds all of that simultaneously. Experience helps — but it’s trapped in one person. It doesn’t transfer. It doesn’t scale. It doesn’t survive turnover.
Every message, photo, voice note, and interaction contains information that currently disappears. Capture it. Structure it. Make it retrievable.
A single data point is a claim. Multiple data points from independent sources are a fact. Cross-check everything.
Capture experience as it happens. Abstract it into principles. Apply those principles to situations never seen before.
Cortex creates situational awareness from the conversations your team already has — through WhatsApp. No new apps. No forms. No behavior change.
Traditionally: using software means you’re not doing your job.
With Cortex: doing your job means using the system.
Co-founder, Technical
Fuel analytics at 7-Eleven. MS Business Analytics, Georgia Tech.
Co-founder, Operations
Former Service & Parts Manager. Heavy equipment operations across Chile and Australia.